gayeon nam's projects
data visualization, modeling & predictive analytics
Ddareungi Demand Analytics
Ddareungi is a rental bike service loved by residents in Seoul, South Korea. How are different variables related to the demand? An analytics project using Python. Data cleaning, transformation, visualization, hypothesis testing, ANOVA, modeling, and regression model selection to provide useful insights about Ddareungi's demand, ultimately contributing to optimize the availability of rental bikes and minimize wait times.
Featured Skills: Python, ANOVA, regression model selection
Critics vs. Audience
Who are better at watching & rating movies, critics or audience? Are they even actually different? What are the movies that critics like, and how are they different with the general audience's favorites? Data visualization project using Tableau.
Featured Skills: Tableau
Salary Effect on Longevity
Analyzing dataset to discover the impact of salary change on employee longevity. I constructed multiple models and conducted two-stage least sqares regression (2SLS) to address endogeneity, following up with recommendations. Predictive analysis project using Microsoft Excel VBA.
Featured Skills: Excel VBA, two-stage least squares regression
Web & Social Media Analytics
Web analytics project based on a scenario that we're recommending a social media strategy to UN to help them fighting against climate change. Conducted landing page optimization, word cloud analysis, and SEO(search engine optimization) to support the recommendation. Utilized Google Analytics tool to monitor traffic and determine the results of A/B testing. Conducted sentiment analysis using R, extracting insights from twitter records that talk about climate change.
Featured Skills: R, Google Analytics, SEO, A/B testing
consulting projects
TMHNA Digital Transformaton
Technology strategy project for Toyota Material Handling North America, addressing their issue regarding digital transformation and integration. I signed NDA and cannot disclose much about the project, but please go check out MSIS Core Project to see what skills and knowledge we have incorporated into the recommendation!
Featured Skills: SAP products, ERP system selection, change management
Connected Grape
A set of recommendations to the CEO of Daxeos, as a selected student consultant at Kelley Business Analytics Consulting Workshop. Connected Grape final report entails identified digital transformation opportunities in wine industry structured into 4 business recommendations. They are backed up with extensive industry research, along with financial predictions and process matrix.
Featured Skills: business analytics, industry research, financial modeling
Community-based Housing
Strategic project for shareNido(쉐어니도), a startup company in Seoul. Presented a recommendation and prototype to evolve shareNido's service, from vertical urban housing to horizontal community-basd housnig, to increase customer satisfaction and reach to bigger market.
Featured Skills: business strategy, managerial consulting
B2B Sales Strategy
Strategic project for Withgoods, a startup company that specializes in customized goods, who was looking for B2B market opportunities to stabilize sales. Recommended to senior management a new B2B market to enter, with a list of 60 sales leads in Seoul, after extensive cold-calling, industry research, informational interviews, and financial analysis.
Featured Skills: B2B sales, managerial consulting
New Product Develiopment
Strategic project for LearningSpoons, an e-learning platform company curated to professionals. Developed a model of new service "LS Lab" using 3C analysis, market research, and environmental analysis to expand the firm's cutomer base into larger range of age. The business model was presented with 1-year implementation plan and financial analysis to LearningSpoon's executives, including market size estimation, competitor analysis, and pricing.
Featured Skills: business frameworkds, managerial consulting
web development projects
Example Title
Example description for this project.
Featured Skills: blah blah blah blah
Example Title
Example description for this project.
Featured Skills: blah blah blah blah